I think most business-to-business marketers should aim for get it out?and good enough?rather than aim for perfection when it comes to marketing to drive leads and sales.

Why?

Because aiming for perfection, in addition to being nearly impossible to achieve, results in your marketing campaigns and materials spending far too much time in the concept and development stages, causes significant delays in delivering your lead generating messages to prospective customers.

Or worse, your marketing messages never get delivered at all.

With all this in mind, here are some ideas and resources to consider for your marketing:

?Instead of constantly re-inventing the marketing wheel, consider re-purposing or refreshing your existing materials.

The reasons someone should engage your company are often the same as in the past, so why not update the marketing materials that were successful in the past. We are usually sick of our marketing materials long before they stop working with our prospects.

?Instead of trying to come up with oh-so-clever copy, focus on crafting clear, well-targeted headlines and messages, which offer real solutions to your prospective customers?problems or pains.

If you think you have a knack for writing, a great book on the subject is The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells by Robert W. Bly. Or you can find copywriters who can do the job for you by searching on the Internet using phrases like B2B copywriter?or direct mail copywriter.?

?Avoid typos and grammatical errors by using a proofreading service like proofreadnow.com.

?Instead of using costly give-aways, make compelling how-to?information offers or buy now?calls-to-action that will get prospective customers to respond.

Mark Joyners book, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less is worth reading.

?Instead of spending a lot of time creating fancy, expensive mailers, fire up your laser printer and send personalized letters to your prospects. Then use window envelopes so the address on the letter shows through to avoid having to address the envelopes too.

Or use one of the online lettershop services like mailersclub.com or usps.com/netpost to mail-merge, print and mail your business letters.

Remember, longer copy that is easy to skim (i.e. using subheads, bullets, call-outs, boldface, etc.) works with both those prospects who prefer to read all the details and those who prefer to get right to the bottom line.

You can also use postcards as a less costly alternative. Companies like amazingmail.com, modernpostcard.com or touchpointmail.com can help you get your postcards designed, printed and mailed cost-effectively.

E-mails to your opt-in list of prospects are another option to developing more costly mailers. For a comprehensive listing of email service providers, see page 26 of BtoBs Marketers Resource Guide-2006 available at BtoBonline.com

?Instead of creating printed brochures, consider printing pages from your Web site instead. If youre worried about your companys image, place them in a glossy file folder, imprinted with your logo.

?Instead of developing seminars, workshops, or executive briefings on your own, consider partnering-up with another company to or organization to co-produce an event, or simply take your prospects as your guest to Microsoft or other large organization events on the subject.

?Instead of paying for custom photography, consider low-cost stock photo websites like istockphoto.com or photos.com.

?In addition to hiring full-time people, consider part-timers to help get the marketing job done.

As my oldest daughter just started kindergarten, Ive met a number of moms (and a few Mr. Moms) who are ready to go back to work after taking a few years off to raise their children, but now only want to work part-time.

If you need specialized expertise on a project-by-project basis, consider hiring independent contactors like copywriters, designers or event coordinators.

And if youre willing to trade experience for enthusiasm, consider hiring one or more interns from your local college or university.

So, next time you find yourself thinking about how to make your marketing perfect, I challenge you to think instead about what constitutes being good enough, and how to get it done sooner rather than later. After all, no one can respond to your business-to-business marketing if it doesnt reach them in time, or even worse ?never at all.

As one of todays leading business-to-business marketing consultants, M. H. Mac?McIntosh uses the latest in lead-multiplying tactics and strategies that are working NOW to drive up leads and sales. As an expert on the subject of B2B lead generation, he can help you increase your bottom line by converting more sales leads into actual sales. Get his Free Sales Lead Report?newsletter at http://www.sales-lead-experts.com.Belkin Support Installing Your Wireless Cardbus Or Usb
Health Care Provider Main Page
Medical Malpractice Insurance Quotes And
Acs Student Loans Loan Consolidation Gocollege Com
Ahs Student Tellers Learn On The Job Financial Skills At New Grays Harbor Daily World
Masses Have Rejected Anti Govt Propaganda Minister Siyambalapitiya Daily
Farmers Insurance Agent
Car Loan Authority Com Auto Loan Authority Car Loans
Avoiding Negative Influences And Increasing Education Quality Vietnamnet Bridge
Station Nightclub Fire Results In Extortion Level Sprinkler Prices Newsreleasewire Com Press
Ywca To Get Donation From Insurance Company Peoria Journal Star
How A Murder Case Abruptly Collapsed New York Times
Va Loan
Pongo And Bobby Rate My Kitten
San Diego Insurance Brokerage Opens Pleasanton Office Bizjournals Com
Books Meditation
Stress Reduction Which Techniques Can Be Used To Reduce Stress American Chronicle
Carp Fishing Tackle Shop Carp Bait Carp Forum Fishing
Color Of Money Book Club Washington
Pictures Of Pregnancy Stages Nutrition
Welcome To The Orange County Da Office Medical Insurance Fraud
It 39 S That Time Of Month All Month News Com Au
What S A Friend Worth 25 Bucks The News
Nwa Studies Japan Nonstop Commercialappeal Com
More Icons Plus Banners Boardreader
Amazon Co Uk The Language Of Letting Go Daily Meditations
Debt Consolidation Loans Protecting People From Excess Loans Best Syndication
Dental Insurance Guide
Alternative Aromatherapy Stress Busting Unique Christmas Gift Ideas For Natural Aromatherapy Stress Relief
Battlefield June 2005 Newsletter
Achievers Billings
Britney Spears Curious Perfume Commercial At Funny Free
School Admits Liability In Fatal Stabbing Of Teen Wjxt
Aromatherapy Essential Oils Aromatherapy Diffuser
Liberty Mutual Renters Insurance
Provocative Woman Perfume For Women By Elizabeth Arden
Depression And Mood Disorders Realage Depression Test
Allergy Testing The Test
Easy Make Money Teenager Ways
Best Make Money Ways
Car Insurance From Norwich Union
Governmentguaranteedstudentloa S Xanga Site
Mortgage Lender Forbes Com
39 Man Of Steel 39 Delivers Baby Boy Joliet Herald News
American Diabetes Association Home Page
Attorney General Subpoenas Home Loan Companies Dayton Daily News
Meditation
392 Responses To Madeleine Mccann Tapas Jane Tanner Vicky Hamilton And America S Most Wanted America Fights Back Ano
Breaking Away Santa Cruz
Capital One Credit Cards Home Amp Auto Loans Banking Small Business Credit Card
New Endocrinologist In Town Rapid City
Networking Computer And Wireless Networking Tutorials
Renter Insurance Is Obtained By The Tenant San Francisco Chronicle
Relocation Lufkin Tx Texas Moving Jobs City Guide
Pregnancy Org Gt Preconception Pregnancy And Early Childhood It S What We Do
Perfume Bottle Columbia Encyclopedia Article About Perfume Bottle
Aromatherapywellness Essential Oils Carrier Oils And
Health Insurance Compare Affordable Health Insurance
Electrical Amp Electronics Ohm S Law Formulas Amp Equations
Georgia Mortgage Rates Refinance Ga Mortgage Companies Home
Redding To Give Habitat 1 8 Million For Homes The Record
Shop Smart Web Site Has Product Recalls Tips On Home Safety Pittsburgh Post
Sfa Michigan Nursing Scholarship
The Democratic Debate New York
Hospitality Training And Management
Great Depression Recipes
Veterinary Pet Insurance Vpi Dog Insurance Cat Insurance
Moneyexpert Com Compare The Cheapest Life Insurance
Commercial Insurance Services
Dog Food Allergy Dog Allergies Dog Breeding Zimbio
Creative Extra Make Money Ways
Aussie Rider Motorcycle Tours Down Under Daily
Canadian Life Insurance Quotes Term Mortgage Whole Life
Dollar Fall Prompts Mortgage Moves Ft Com Via Yahoo
Consumer Financiers Hike Loans Korea Times
Sheriff S Patrol Log Jewelry Stolen From Carmel Home The Salinas
Florida Car Insurance Online Florida Auto Insurance Quotes Rates Amp Companies At Automobile Magazine
make money fast
How Can I Get A Discount On My Car Insurance Policy Carjunky Com
Gym Class Heroes Suddenly Are The Ones To Watch The
Star Gazette Elmira Star Gazette
Whole Life Insurance Vs Term Life Insurance Pr Usa Net Press
Descriptions And Links To Aromatherapy Sites Articles Etc All You Need To Find Out All About Aromatherapy
From Make Money Traffic Web
Novell Refocuses On Its Partners
Cheap Auto Insurance Rates Best Affordable Car Insurance
Claims Home
Save The Date Seminar To Discuss Reverse Mortgages Courier
8 Fall Books What A Woman Of A Certain Age Wants To Read The Palm Beach
Edmunds Com How To Save Money On Auto Insurance
Afx Uk Focus 2007 11 23 17 43 Gmt Telecom Italia To Sign New Virtual Mobile Deals Soon Interactive
Insights From The Consultancy Careers Fair Suggest Sector Still Consultant News
Texas Department Of Insurance
Pacman Agrees To Plea Deal In Las Vegas Shooting Boston
James Hardie Appeal Could Prevent Banton Settlement Abc Online
Fha Mortgage Information Prequalify For An Fha Loan
Unity Health Insurance
Mortgage Rates Refinancing Services In Austin Tx Local Com
New Jersey Car Insurance
Quick Fire Would You Loan Lunt Vitalfootball